Checkout counter is one of the important areas in a retail store. This is the area that grabs the attention of the customers as soon as they enter the store and once, they leave the store. No, it is not only for billings and payments, this area attracts the customers for so many other reasons. It is therefore mandatory to come up with innovative ideas and make this area appealing to the customers.
Designing the checkout counter area is also beneficial for you as a business owner. You will gain potential customers which will result in more and more profits. Just like the glass display cabinets, this cabinet also has a major role to play in your business. The most important is that it is the billing counter area of your shop. This means, after choosing their desired items, customers have to spend some amount of time by standing in the queue in the counter area. This may be sometimes intimidating to them. So, if you come with some innovative ideas to keep them calm, cool and cheerful, it will be beneficial for you and for the customers.
Glass Cabinets Direct is an online store where you will get a large variety of retail displays, such as glass display cabinets, till counters, countertop display cabinets, mirrored cabinets and so on.
Let us now look at some of the innovative ideas that you need to follow to update your checkout counter and grab more potential customers.
Ensure That Health and Safety of Your Customers is Your Top Priority
Health and safety of your customers should be your first priority, especially after the break of COVID 19 pandemic. Although its effects are not as widespread as it used to be, it is still present among us. Therefore, it is necessary for us to take proper measures to ensure our safety and the safety of others. In the checkout counter area, it is always the cashier who receives the money and makes the bills. It means that this person is frequently coming in direct contact with the customers. So always keep hand sanitizers and hand soaps readily available in this area. Also do not forget to keep a steriliser machine that has the ability to sterilise everything, including cash. With the technology advancing everyday, it is also advisable to encourage online payment instead of cash exchange. This will keep the customers and your employees safe and healthy.
Display SKU for The Customers in The Shop
If you are an ecommerce business owner, you can display the items to your customers digitally with the help of a tablet or a laptop. Ensure that you are displaying these retail items digitally in your checkout counter area. This way customers will also show their interests towards your products and your business. Once the customers choose the desired items from the stock keep units, you can order that for them, which will either be delivered at their doorsteps or in your counter from where they can collect. This hybrid mode of business will help you in so many ways. And for this the billing counter area of your shop plays a major role. You can either allow the customers to browse through the tablet by themselves or a staff from your shop can help them in selecting the retail items.
Place A Till Counter Next to Your Counter Display to Make The Billing Task Easy
Till counters have a major role to play in the retail store. They are safe and secured for cash registers and to keep EPOS computers. They come in different designs and colours. Sometimes they come with lockable drawers and shelves whereas sometimes they come with lockable doors. They are highly suitable to place near the counter displays in the store. As they can be used for multiple purposes, it is highly beneficial for your shop and for your business. In order to make your checkout counter area more attractive and useful, you should definitely place a till counter near it.
Encourage Your Customers for Self-Checkout
With everything becoming smart and digitalised, why should your retail shop remain far behind? Why not make a proper use of technology and encourage self checkout for your customers? It will save a lot of their time and the process of billing will become faster and easier. This way your customers do not have to stand in a long queue. You can also keep assistants for them who will guide them in different ways in the self checkout process. Moreover, customers will be more impressed, if you are speed and convenient in the checkout counter area during the process of billing. So, make sure to use these retail displays in a smart way which will be helpful to you and to your customers.