IMARC Group’s latest research report, titled “Digital Signage Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” the global digital signage market reached a value of US$ 23.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 35.4 Billion by 2027, exhibiting at a CAGR of 6.69% during 2022-2027.
Digital Signage Market Overview:
Digital signage, also known as dynamic signage, represents an electronic display device that is designed to showcase information on multiple display screens. It displays a multitude of content, including advertisements and messages, to engage viewers via content management software (CMS). Furthermore, digital signage utilizes devices, such as projectors, LED, LCD, and plasma displays, to project the information, such as flight schedules, live weather forecasts, menus, news, television programs, etc. Consequently, it finds extensive applications across various sectors, including entertainment, retail, education, hospitality, corporate, transport, healthcare, etc.
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Global Digital Signage Market Trends:
The escalating demand for effective advertising tools is primarily driving the digital signage market. In line with this, the banking sector is increasingly utilizing this device in automated teller machines (ATMs) and e-banking centers for the display of motion messages, digitalized promotion of products, remote content updating and management, etc., which is further catalyzing the market growth.
Moreover, the elevating integration of biometric technology with digital signage products is acting as another significant growth-inducing factor. Besides this, the rising investments in brand promotions and advertisements by numerous organizations for attracting new business opportunities and growing brand awareness among consumers are bolstering the global market. Additionally, the introduction of advanced product variants with embedded media players that ensure high-quality content delivery is anticipated to fuel the digital signage market over the forecasted period.
Key Players Included in Global Digital Signage Market Research Report:
- Leyard Optoelectronic (Planar)
- LG Electronics
- Samsung Electronics
- Shanghai Goodview Electronics
- Sharp (Foxconn Group)
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Key Market Segmentation Breakup by:
- Stadiums and Playgrounds
- Below 32 Inches
- 32 to 52 Inches
- More than 52 Inches
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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