Classifications Of Graphic Design


Classifications Of Graphic Design

Whenever you see the word “graphic design”, what comes to your mind? Drawing? Magazines? Posters? While these examples fit under the scope of graphic design. It is certainly not limited to these. It includes logos, book covers, business cards, and the list goes on. Graphic design may be a suitable career for you if you are a creative thinker,  moreover enjoy art and technology, and communication. Graphic design has a lot of opportunities because designs are needed all over the industry. If you are interested in applying for jobs, learning how to make a graphic design resume might be a great place to start. In this blog, you can learn more about the types of graphic design for you to understand the differences of each type and to better decide which category you prefer.

What is graphic design?

Graphic design is a craft where professionals create visual content to communicate messages.

Companiesuse it  through advertising to promote and sell products. It can also used to create a name for themselves through branding.

Types of graphic design

There are different categories of graphic design with each needing a specific set of skills, so learning these can help you know which category interests you and most importantly matches your skill level. Here are eight types of graphic design you need to know.

  • Visual identity graphic design

Visual identity is a collection of visual elements that represent or differentiate a brand. Here Examples of these are logos, packaging, and websites. Visual identity graphic designers collaborate with brand stakeholders to create logos, and typography, determine the brand’s color palette, and many more. These are important because it helps make the brand’s personality and also makes the brand pleasing to the customer’s eye.

  • Marketing and advertising graphic design

Marketing plays a big role in making businesses and companies successful. Marketing and advertising graphic designers work in producing ads, brochures, magazines, websites, so many more that attract customers and persuade them to purchase the product.

  •  User interface graphic design

The user interfaces graphic designer’s role is to create interfaces that are pleasurable to the eye and easy to use. They focus on the design of on-screen elements such as buttons, menus, and many more.

  • Publication graphic design

It mainly focuses on publishing books, magazines, and the like. Publication graphic designers work on layouts, covers, graphics, and illustrations that overall improve the reader’s reading experience.

  • Packaging graphic design

Packaging graphic design is the creation of the container of a product, bottles, boxes, and canisters are some examples. Every container has the chance, to tell the story of a brand. Which is why it is important for packaging graphic designers and  to decide on the materials to be used. So the design, and many more that makes it suitable for the product and is pleasing to the eye.

  • Motion graphic design

It is one of the newest types of design. A motion graphic designer creates artwork for televisions or films. Also Movie clips, trailers, and commercials are some examples.

  • Environmental graphic design

Environmental graphic designers usually have knowledge in both graphic design and architecture. They should know how to read sketches in order to incorporate their design in the best possible way.

  • Art and illustration for graphic design

The main difference between graphic design and graphic art and illustration is that graphic design aims to communicate to people through their designs however, graphic artists and illustrators create original artwork. T-shirt designs, and video games, also comic books are some examples.

Conclusion

There are different expertise needed for different categories. The world of graphic design is a vast place. It is not an easy job, so before deciding to work it is also important to do research and assess your capabilities. Always remember to be open to learning new things, and never forget to practice to improve your skills.

References:

https://99designs.com/blog/tips/types-of-graphic-design/


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