In order to build a successful startup, you have to start from scratch and consolidate yourself as a brand. When you are at this stage of evolution, gathering the desired resources within your budget is your biggest concern. In spite of budget constraints, there are some aspects that cannot be ignored. An important aspect of customer service is communication. If you don’t establish connections with your potential customers, how can you expect growth? Developing a brand out of your startup is something you absolutely must do if you want to go all the way.
You can connect seamlessly with them without spending a fortune if you look for ways to do so. You should definitely consider IVR if you are looking for a cost-effective communication solution. IVR number can also enhance your customer service and quality of service. This ultimately boosts your branding initiative, which will make a huge difference during the crucial startup phase. Nevertheless, if you are still not certain whether an IVR system is worth the investment considering a tight startup budget, here are some facts that may help.
IVR for Startups – An Intelligent Investment
Despite all its benefits, the IVR system is still affordable enough for startups to embrace without second thoughts. The following are ways how IVR services can help you in building the brand for your startup if you are still not convinced:
Your startup appears larger with IVR
The workforce of a startup is often limited. However, no matter how big or small your company is, you can use IVR to improve your customer service. When you integrate IVR into your hosted phone system, potential clients will think you are a much larger company.
Customers are likely to be wooed by a smaller business employing the same systems as their larger industry peers employing these systems.
Your customers will feel more sure about working with you if they perceive you as an established organization. The size of your business may be an issue for some clients, but an IVR can solve that for you since it no longer matters what size your business is. By allaying the concerns of these clients, you can increase your chances of selling your products and services.
Ensure your first impression is professional
Marking a good first impression is the key to branding, particularly when you are just starting out. An interactive voice response (IVR) system is a good way to present your business as a customer service and support organization that goes above and beyond. Furthermore, it gives you a competitive advantage since everyone in the industry probably uses a similar system.
Support your brand awareness campaigns
In order to grow into brands, startups need to devote extra attention to their marketing and PR strategies. By enhancing the public image of your business, these systems can help you with the same. You can use IVR to deliver promotional content, provide information on offers, or even conduct surveys and polls as a core element of marketing and brand awareness.
Enhance the customer experience
Providing customer support and service 24 hours a day, 7 days a week, and going the extra mile to give the customer personalized responses results in enhanced customer experiences. Businesses differentiate themselves from brands by providing such experiences. As a result, even if you don’t have a lot of money, IVR is one investment you shouldn’t be scared of.
Supercharge Your Marketing Campaigns With IVR
You have the option to customize more than just the business information and the options on your IVR. If you would like customers to listen to marketing messages while they are on hold, you can add them to your system. As a result, they absorb your marketing messages actively rather than passively consuming your marketing materials.
Utilize this opportunity to enhance your brand by delivering targeted marketing messages. This will not only introduce them to services they would not have heard of before, but it will also promote them to make additional purchases.
You definitely want IVR as part of your business infrastructure now that you know how it can assist your startup along the branding journey. Collaborate with a top IVR provider like Knowlarity, and you’ll soon be on your way to growth. In addition to boosting your brand image, this is one of the best decisions you can make for your new business.