A patient-centric healthcare website design must address the common problems patients face when seeking medical advice. It must be accessible for users with different levels of health knowledge and must acknowledge that most patients have limited medical knowledge. The website must also provide actionable content that empowers consumers and builds brand trust. Historically, experts have tended to hoard their knowledge for fear of being replaced. Knowledge empowers consumers and makes them return to websites to learn more, converting them to buyers.
Accessible web designs
It is important to consider accessibility features when creating a healthcare website. Currently, over 61 million adults in the U.S. suffer from some form of disability. As more people get older, this number is expected to rise. If you’re planning to market your services online, this is a great time to incorporate accessible healthcare website designs. Not only will your site be easier to navigate for those with disabilities, but it will also prove to your potential audience that your company cares about the people who visit their websites.
Clear information
While it might seem obvious to provide a patient with clear information about your practice, a confusing or outdated website will not only make a potential patient feel uncomfortable, but it will also give the impression that your practice has fallen behind the times. A clunky website may leave a visitor wondering whether you’re a laggard in your industry or if your standards of care are too low. To avoid this, you should keep your website design simple but elegant.
Interactive forms
Adding interactive forms to your healthcare website design is a smart way to engage patients, as well as improve your website’s functionality. Interactive forms can collect critical medical and insurance information for your patients, and call-to-action buttons can make it easier for your patients to do things like schedule an appointment, request referrals, and fill out prescriptions. This kind of functionality is increasingly essential to the modern consumer, as patients are increasingly expected to access healthcare information online.
Using real photos
While you may be tempted to use stock photos, they are not as professional as real ones. Although stock photos are convenient and of high quality, they don’t carry nearly as much weight as photos of your healthcare practice. While you can use stock photos to launch a new website or serve as a placeholder while you take authentic photos, you should try to avoid using them in any case. Here are some tips on using real photos in healthcare website design.
Responsive design
In today’s digital world, it’s more important than ever to design your healthcare website to be mobile-friendly. Mobile usage and search make up nearly 1/3 of all internet traffic. If your website is not mobile-friendly, you’re losing out on valuable leads and sales. Responsive design also enhances your website’s navigation, making it easier for patients to find what they’re looking for. But what does responsive design mean for your healthcare website?
Creating quizzes
Developing healthcare website design quizzes can be tricky. Several factors can make the experience less enjoyable, or even impossible. A website that doesn’t have enough information can be confusing to visitors. If you want your quiz to be as effective as possible, consider creating multiple questions of different formats. This will help you keep quiz takers on their toes and help you learn more about your audience. Situational questions are a fun way to spice up the quiz.
